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Location: Pack Place
Title: Integrating AI into Packaging Design: How Brands Can Create Attention-Grabbing Packaging for Today’s Visual World
Event Type: Show Floor Education
A product’s packaging design is far more than simply what consumers see on the shelf. Packaging is the face of a brand that consumers experience across the entire path to purchase, both online and off.
Capturing the eye of the modern consumer requires brands to have a deep understanding of the visual preferences of specific audiences. An even greater challenge is bringing that insight into the design process while constantly monitoring any changes in visual preferences to ensure packaging stands out.
Join this session to learn how AI-based visual concept testing and measurement tools are revolutionizing the way that brands design their packaging.
This discussion will cover:
