Herrera, Gerardo

Herrera, Gerardo

Associate Chair, Master of Design Brand Design & Strategy at ArtCenter College of Design

As the former Director of Packaging of ArtCenter College of Design, Gerardo lead his department's faculty in the continued development of the curriculum. He also teaches and works with Art Center’s Educational Partnerships for Corporate Sponsored Projects & DesignStorms®. These all are vehicles to explore industry challenges and envision the future through a team of multi-disciplinary design students, and faculty. He is also leading ArtCenter’s first Master of Design in Brand Design and Strategy, an online program for working professionals seeking to advance their careers by gaining the next level of strategic expertise.

Gerardo honed his distinctive insight, passion, and global experience over two decades while leading the Global Brand Experience team at Nokia and other brands. He is also Head of Brand Experience and Associate at Design Studio Nuovo, with founder Frank Nuovo, former chief of design for Nokia and founder/creator of Vertu. Design Studio Nuovo is an incubator for developing compelling brand strategies, ideas, design solutions, and innovative technology systems for commercially viable products and services with global brands and new ventures.

Website: http://artcenter.edu/
Sessions
Packaging Unboxd Conference: The AI for Packaging Conference
Monday, February 5 1:00 PM - 5:00 PM Pacific Time (US & Canada); Tijuana